Indie Artist Don't Work With Any Artist Or Concert Promoter Until You Read This

Learn How To Increase Your Value As An Indie Artist

As a music artist your whole goal is to build value in you and your brand. So it's mandatory that your selective on business ventures you participate in because making the wrong move can actually devalue your brand and music career.

I understand that it might be hard for you to turn down certain offers due to the fact you spent a lot of time building your brand to get to the level where promoters and other artist are presenting you with offers , but don’t giving in and taking every offer especially if it doesn’t help your brand’s image or get your music more exposure will benefit your career in the long run I know that sounds harsh, but it’s the truth at the end of the day this is a business.

Here are a couple of things you should think about so you don’t devalue your brand.

You Shouldn’t  Perform Too Much

Artist love to brag about how they’ve performed over 100 times locally and opened up for this celebrity etc an yes those are big milestones in your career but from a business prespective none of that matters if...

1. You didn’t make money from these events 

2. If you didn’t reach a new audience and get new fans. It’s not about bragging rights you need to be making money and growing your fan base point blank period.

I understand at the beginning of your music career when you’re trying to push your new mixtape or single you need to perform at as many venues as possible to not only get more exposure to your music, but to also get you more comfortable performing live on stage. But once you’ve done that you need to be picky about where, when, and who you perform with.

Once you have a buzz going and people start to recognize your music different artist and concert promoters will start to reach out to you on social media sites and start emailing you with different opportunities to do shows especially concert promoters they always have slots to fill especially in smaller areas where there isn’t an abundance of qualified talent,but rather than getting on every venue multiple times a week only participate in bigger shows  that will create a buzz for your fans and make them feel like they can’t miss your performance.

I’m not saying don’t do  shows if there not big because of course smaller cities don’t have big shows on a regular basis just make sure when you do perform its not a bs event with no buzz behind it.Also when you do decide to participate in a show for a promoter and they present you with a slot that has an artist with a smaller buzz and less talent then you make sure you tell the promoter where you should be on the bill or don’t do the show.

You should also make sure the promoter is promoting the event properly with an online/offline flyer with professional graphics etc. You should only perform at professional events and if you even get a little feeling it’s not going to turn out right don’t do it! Trust me you rather turn down a show then upset all of your fans at a janky ass show.

Fans want quality over quantity so don’t have to perform all the time just make sure  the times you have a show you give fans a show to remember and make sure you have promo material to give out or sell to fans after your performance you could sell merchandise,sell download cards for your music, pass out a sample of your single or mixtape cover art design for you next release, etc.

You need to remember less is more. Hell  even if Kevin Gates performed 3 times a week in my hometown I wouldn’t go see him all the time it would get old. Just make sure when you do perform you kill that shit and trust me it will build a buzz and fans will be  waiting to see next performance.

Collaborations

Creating songs with other artist on the same level as you is smart because you’re exposing yourself to a new fan base so it helps out both artist. However, there is going to be artist who just aren’t as good as you  and I know once again this sounds wrong, but you shouldn’t work with them.

You have to remember nowadays with the internet people have the ability to search for every song you’ve created the last thing you want is a fan of yours to be on Youtube and see you on a shitty song it would devalue you as an artist to them. 

So just make sure that when your working with other artist or promoters  that that they can't let someone else destroy your brand you worked so hard to build.

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Promote Your Music Using The New "Reveal” Of Your Cover Art Strategy

Use This Strategy To Create A Buzz For Your Next Music Release

As the music industry continues to evolve record labels are always trying to figure out new marketing methods and ways to build a buzz around their artist music projects. The new music promotion techniques that is being used i the reveal of your mixtape or album artwork strategy. What they do is they contact music blogs with a big following and contact them to reveal the release date and cover art the artist is using for the project.

This strategy is is implemented to get fans/new potential fans talking about the  project and sharing the artwork online which starts to create a buzz for the artist project and lets fans know a video, single , or mixtape is about to drop. Unveiling your mixtape or album artwork is a smart strategy and you can use it to:

Get A Buzz Going With Press And Fans

If you have a dope hi quality mixtape cover design or single cover bloggers will eat this up because good visuals help them also by making their site look professional. But what the labels are doing they contact the top music blogs individually and getting them to do an announcement that the artist is about to release some new music.

This gives you a different way to reveal your new artwork for your release and also it allows  the artist a chance to tell the story behind the music release so they can connect with fans and build curiosity about the project and create a buzz. The bonus of doing it this way is that you will get hell of  exposure to new potential fans because the blogs share this with their readers and on all of their social media platforms.

Some of these blogs have 500,000 plus readers, that could change your music career over night. Here is a link to give you an example of what I’m talking about this  is Lil Boosie artwork reveal blog post Click Here

Generate Pre- Order Sales

It seems like every artist is on the pre order hustle. Pre order this and get exclusive tracks etc etc. Well this is related to the album artwork reveal strategy also. What some artist are doing especially Kevin Gates , and Young Thug are they do the artwork reveal and drop video after video for songs off of  the upcoming project and they  allow you to pre order the music before the release date. and you get exclusive V.I.P behind the access to the creation of the project,exclusive unreleased music, and more.

2. Build A List Fans

Another slick music marketing tactic you can use with artwork reveal technique is you can build an email list of people that not only can you market and pre sale this project to, but you can market to them forever once you have them on an email list this is a powerful tactic.

This is how Beyonce was able to sell 800,000 copies of her project with no advertising. She had a list of over 1 million names and email addresses of people who joined her email list., and she just did an email blast to that list of people and sold 800,000 plus units. The email list is one of the most powerful tools any artist or business owner can have.

Try this tactic before your next music release and you will be shocked at the results, just make sure you have custom attention grabbing cover art.

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Custom jewelry is one of the best marketing  tools a music artist can have when it comes to a music artist especially a rap artist. Custom makes you standout from the crowd and makes you look like money point blank period.

When you have custom jewelry it makes you look like a star why because in the music game fans relate the cars you drive and jewelry you wear to success. They don't know if those cars are rented or the jewelry is fake they just know you look larger then life and because you have the exact same things the major artist have so they assume you that your already successful are a artist in the game.

I mean think about when you see artist with custom jewelry etc the first thing you think is they got money either from music are hustling. You have to remember fans are use to seeing major artist with jewelry, money, hoes, cars ,and clothes so in order for the to look at you the same way you need to carry yourself just like the rap artist they use to following and having a custom pendant of your logo or label is the perfect way to do it.

There are a lot of sites that make custom hip hip jewelry for music artist, and their work is amazing like Traxnyc jewelry for example, but the thing is a lot places are big companies and they have a lot of overhead  so they have no choice but to make up or it on their jewelry prices.

At Mixtape Cover King  we have a team of 5 jewelry designers with over 10 years experience in creating custom pedants. Our prices our lower then anyone online and our work is top of the line you can see for yourself below step by step.  Email me at MixtapeCoverKingz@gmail.com to get your custom pendant today.

This Is Why Your Music Career Is At A Stand Stilll And This Is What You Need To Do To Fix It!

Music Artist Let This Marinate In Your Brain!

As an indie artist it’s a battle everyday to try and get more exposure for your brand being that you’re competing with thousands of other indie and major artist.

That means if you want to stand out  you need to carry and present yourself like a professional artist. Everything you do needs to be professional. If your dropping a mixtape you need to make sure you have an astonishing mixtape cover , and you need to make sure your music is mixed and mastered.

You have to look at it like this when it comes to music, potential fans are accustomed to hearing music at clubs, concerts, and on the radio which means they are use to hearing quality sound so your music has to be on the same level! Plus if you’re  trying to get Dj’s to play your music your sound has to be on point.

Also,  you have to remember every song you record doesn’t need have to be released. You should always get reviews of your music, but not from your friends (yes men) you should get them from people behind the scenes like a Dj, your producer, or you can check out music review sites online. Reviews are an excellent marketing tool because someone can make you look bigger than you can make yourself look, if you tell someone your music is the shit they might just think you’re cocky.

Here is an example of music reviews being used in the industry as a marketing tool. When your big artist are about to drop an album or single what is the first thing they say on their commercial

Rolling Stone gives B.O.B’s (or whatever artist)  single 5 stars. It’s no different with movies Siskel and Ebert give reviews on movies and the  producers of the movie use the reviews as a part of marketing tool when their promoting the movie because it’s from a credible source.

YOUR BRANDING NEEDS TO BE ON POINT  
What this means is if you want people to look at you like a professional artist  you need to carry yourself just like a professional artist, and that means you have to look the part. You need  an official music website  with a dot com that’s either your artist or label name. Your site should have 3 plus professional photos, social media links, blog, bio, and mailing list.

There are too many music artist that only have a Facebook, Twitter, and YouTube account, and don’t have a website and that looks bad for your brand. Plus  just like I said earlier about the professional sound its the same way with your site  music fans are use to professional  artist having a website with a dot com so you need to do the same thing!

How would you look if you got an interview with the Source a big music site and you didn’t even have a website to send your potential fan to,. I guaranteed your results wouldn’t be great. Also People can’t remember your long ass Facebook or Twitter Handle. You need a dot point blank period.

YOU NEED TO UTILIZE PRESS RELLEASES
98% of  indie  artist don’t even know what a press release is let alone how to use it to get free media exposure about an  event their having, a music release, or any new milestone in their music career.

A press release is a 250  to 300 word text document that is written just for media outlets to let them know about your music release, you tour, event, or any newsworthy event that has to deal  with your brand.

So in simple terms  a  music press release is like a bulletin that gets sent to radio stations, televisions outlets, newspapers, music sites, and magazine publications that gives them just enough info to spark reporters interest so the media contact you or more information.

Anytime you’re promoting anything you should have a press release that you submit to your local news stations, newspapers, music blogs, and magazine publications related to your genre of music. Your press release needs to be intriguing so it gets journalist in the media interested i your event and they contact your for more information. Also d you need to make sure you have professional  graphics our nobody in the media will take you serious and that can hurt you in the long run..The whole key is to make it simple for people in the press to write about you.

"Checkout our recommended mixtape cover and single cover designer for indie music artist click here ."

Even if you don’t get coverage the first time you submit it doesn’t matter it’s a process and once they start seeing your email pop up with different press release they will reply trust me. Normally most artist or let me say labels use a in house Pr team to get press coverage or their artist this is mandatory in the music business and nowadays with the internet it can get you in front of thousands.

Hiring a pr team can be expensive as hell, but don’t get me wrong it’s worth it once you get to that level, but until then you can easily get your own press release created by a professional and save a lot of money.

Just google some of your favorite and see what they’re doing you will see they all have websites, press releases, music website features, interviews, etc. You need to do the same thing if you want to get the same results as those artist.Start branding yourself correctly, get a website, and start using press releases every time you have a milestone in your career and submitting it to press outlets and watch your career go to new heights. All it takes is one big blog to pick up your story and you they will get your music to thousands of music fans and it will take your music career to the next level.