F**CK A Record Deal
To make it as an independent artist takes non stop grind, calculated music marketing tactics and dedication, but it's well worth it in the end.
People see artist like Nipsey Hussle, E-40, and Tech N9ne living a lavish lifestyle, and making more money then artist on major labels, but nobody see's the behind the scenes work these artist put in day in and day out for years so now they can afford to live that lifestyle.
Tech N9ne is the definition of independent artist. He has been building Strange Music for almost 20 years now. The point is that music artist don't need a major label nowadays to make a living from their music.But it takes a certain type of person with dedication, non stop grind, and that attitude to keep going no matter how hard it gets.
After talking to thousands of independent artist who are making a good living from their music. Here are a few thing every independent artist should know if they wan to be successful
Marketing PlanMarketing is raising awareness around your brand or product to the public, but in a non invasive way. I see alot of artist who just post their thinks all over peoples pages and tag hundreds of people in their post it might be annoying to people,but that is still a form of marketing it might not be that effective but its marketing.
If you want to get real results for your new release you can't just tag people and post links on their site that isn't going to grow your fanbase and sell your music.You need to come up with an effective marketing strategy that involves you connecting your target market and building a relationship with them.
Work Ethic And HustleFloyd Mayweather said it best “Hard work beats talent when talent doesn’t work hard.” That applies to the music business to.Whether you like em are not the artist that are making money in the music game now are consistent as hell and stay on their grind. Artist like Young Dolph, Curren$y, Young Thug, Yo Gotti, and Gucci Mane all have a non stop work ethic that's how they drop so much material in one year. Gucci Mane was still dropping music consistently even when he was locked up.
If your trying to make it in the music industry you need to know from jump that it takes HARD WORK for real it's more then just making music. The same work you put into creating your mixtape or album you should put it into promoting your music, connecting with with your fans thru social media, and learing the business side of the music industry. It's non stop work 24/7
This is how it works and Wedy Day the person responsible for getting Cash Money Records one of the biggerst records deal in the history of music said it best. "You have 2 choices either learn how aspect of the music business work and build your own connections are like Kevin Gates you hire a good team who already connections or experience in the business.Even if you hire a team you should still educate yourself thouroughly on how the music business works this way you understand the fundamentals of the business so nobody can pull a fast one on you.
Understanding The Music Industry
We see it everyday an artist says they got hustled out of money from their label, but really they didn't they just didn't know what they were signing bcause they were not educated on how the business works.What they say is true Knowledge Is Power.
The worse thing you can do as an independent artist is think you can do everything on your own.lol There is only 24hrs in a day so you need you a team who can handle the task that you complete.Every successful artist has a team it's mandatory.
A Solid Team (Not a bunch of rappers)
Good people to have in your arsenal are a manager, promoter, tour manager, lawyer, and a graphic designer. Your graphic designer plays a big role on your team becasue they create all you visuals that pepople see before they hear your music, or visit your event. You need a graphic designer who specializes in creating mixtape covers and branding material for independent artist.
Release Tons Of ContentYou develop a good relationship with somoene by commuunicationg with them on a regular basis right? Well, the samething applies when your trying to build your fanbase you have to commuicate with your fans if you want them to become superfans.
Unless your Eminem or Kayne West who can dissappear for 2 years and come back like they never left, your need to be creating and distributing content so you can stay intouch with your fans. Your content can be anything you recording, you with your team posted up, dice game , anything that brings them into your world.
I'm not gonna be around the bush with this one. You need have dope music point blank periord.You need something catchy, that your target market can connect with. Otherwise it won't work.
You Need To Have Dope Music
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