Learn How To Create A Buzz For Your Next Music Release!
I can tell you that one of the best ways to get disappointing and heart wrenching results with your new music release is to launch it without plans to promote or market it. It seems like most artist nowadays just release their singles or mixtapes, by literally “making it available” in the market by putting it on Facebook, Datpiff , or any other 3rd party music site , but what musicians fail to realize it that those sites are just platforms to host your music (Really you should have your own site) and you still have to promote and market to get people to your music.
When all these megastars you always hear about, such as; Kanye West and Rick Ross release their single,mixtape or even an album, they do not just put it there blindly, and sit back. Successful musician will be strategic enough, and even release a single in advance of the entire album. Here they build anticipation. Its about building a buzz and having a strategic plan.
A little and deliberate delay of the single or album will allow the fans to try to save some money required to buy your product. It is most likely that if you release it instantly, they might lack the money, hence reduce the amount of sales you could have made. Moreover, this can be bizarre as some people are naturally discouraged to buy things after it was released long ago, they will forget about it. However, if you alert people about your forthcoming single or album, they might just set aside some cash to buy your music upon its release. If you furthermore talk about your forthcoming songs, I’m sure some avid fans will mention it to their peers, and by this it will help spread the buzz quickly.Think about how movies work they make their most money on the opening weekend due to the buzz they created before they released it and after that the sells dwindle down. So the whole goal is to create the most buzz before your project drops.