As you can see jewelry is still a big branding and marketing tool used by majority of the artist in the industry because not only does it instantly give you the superstar look it makes you stand out in the crowd. he only difference is now artist stopped going overboard rocking the big ass pendants and they’re spending their money smarter and purchasing cheaper smaller pieces.
Another smart thing I have noticed is rappers stopped buying platinum jewelry,and there buying gold jewelry which is a smart investment because it holds value.
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