Showing posts with label artist development. Show all posts
Showing posts with label artist development. Show all posts

Thursday, August 4, 2016

How To Be A Successful Independent Artist Like Nipsey Hussle, TechN9ne, Yo Gotti And More

F**CK A Record Deal



To make it as an independent artist takes non stop grind, calculated music marketing tactics and dedication, but it's well worth it in the end.

People see artist like Nipsey Hussle, E-40, and Tech N9ne living a lavish lifestyle, and making more money then artist on major labels, but nobody see's the behind the scenes work these artist put in day in and day out for years so now they can afford to live that lifestyle.

Tech N9ne is the definition of independent artist. He has been building Strange Music for almost 20 years now. The point is that music artist don't need a major label nowadays to make a living from their music.But it takes a certain type of person with dedication, non stop grind, and that attitude to keep going no matter how hard it gets.

After talking to thousands of independent artist who are making a good living from their music. Here are a few thing every independent artist should know if they wan to be successful

Marketing Plan

Marketing is raising awareness around your brand or product to the public, but in a non invasive way. I see alot of artist who just post their thinks all over peoples pages and tag hundreds of people in their post it might be annoying to people,but that is still a form of marketing it might not be that effective but its marketing.

If you want to get real results for your new release you can't just tag people and post links on their site that isn't going to grow your fanbase and sell your music.You need to come up with an effective marketing strategy that involves you connecting your target market and building a relationship with them.

Work Ethic And Hustle

Floyd Mayweather said it best “Hard work beats talent when talent doesn’t work hard.” That applies to the music business to.Whether you like em are not the artist that are making money in the music game now are consistent as hell and stay on their grind. Artist like Young Dolph, Curren$y, Young Thug, Yo Gotti, and Gucci Mane all have a non stop work ethic that's how they drop so much material in one year. Gucci Mane was still dropping music consistently even when he was locked up.

If your trying to make it in the music industry you need to know from jump that it takes HARD WORK for real it's more then just making music. The same work you put into creating your mixtape or album you should put it into promoting your music, connecting with with your fans thru social media, and learing the business side of the music industry. It's non stop work 24/7


Understanding The Music Industry

This is how it works and Wedy Day the person responsible for getting Cash Money Records one of the biggerst records deal in the history of music said it best. "You have 2 choices either learn how aspect of the music business work and build your own connections are like Kevin Gates you hire a good team who already connections or experience in the business.Even if you hire a team you should still educate yourself thouroughly on how the music business works this way you understand the fundamentals of the business so nobody can pull a fast one on you.

We see it everyday an artist says they got hustled out of money from their label, but really they didn't they just didn't know what they were signing bcause they were not educated on how the business works.What they say is true Knowledge Is Power.


A Solid Team (Not a bunch of rappers)

The worse thing you can do as an independent artist is think you can do everything on your own.lol There is only 24hrs in a day so you need you a team who can handle the task that you complete.Every successful artist has a team it's mandatory.

Good people to have in your arsenal are a manager, promoter, tour manager, lawyer, and a graphic designer. Your graphic designer plays a big role on your team becasue they create all you visuals that pepople see before they hear your music, or visit your event. You need a graphic designer who specializes in creating mixtape covers and branding material for independent artist.

Release Tons Of Content

You develop a good relationship with somoene by commuunicationg with them on a regular basis right? Well, the samething applies when your trying to build your fanbase you have to commuicate with your fans if you want them to become superfans.

Unless your Eminem or Kayne West who can dissappear for 2 years and come back like they never left, your need to be creating and distributing content so you can stay intouch with your fans. Your content can be anything you recording, you with your team posted up, dice game , anything that brings them into your world.


You Need To Have Dope Music

I'm not gonna be around the bush with this one. You need have dope music point blank periord.You need something catchy, that your target market can connect with. Otherwise it won't work.
If your ready to take your career to the next level and you need professional graphics and artist branding visit www.Instagram.com/MixtapeCoverKingsMusicIndustryGraphicDesigns.com

Saturday, April 23, 2016

Indie Artist Don't Work With Any Artist Or Concert Promoter Until You Read This


Learn How To Increase Your Value As An Indie Artist

As a music artist your whole goal is to build value in you and your brand. So it's mandatory that your selective on business ventures you participate in because making the wrong move can actually devalue your brand and music career.

I understand that it might be hard for you to turn down certain offers due to the fact you spent a lot of time building your brand to get to the level where promoters and other artist are presenting you with offers , but don’t giving in and taking every offer especially if it doesn’t help your brand’s image or get your music more exposure will benefit your career in the long run I know that sounds harsh, but it’s the truth at the end of the day this is a business.

Here are a couple of things you should think about so you don’t devalue your brand.

You Shouldn’t  Perform Too Much

Artist love to brag about how they’ve performed over 100 times locally and opened up for this celebrity etc an yes those are big milestones in your career but from a business prespective none of that matters if...

1. You didn’t make money from these events 

2. If you didn’t reach a new audience and get new fans. It’s not about bragging rights you need to be making money and growing your fan base point blank period.

I understand at the beginning of your music career when you’re trying to push your new mixtape or single you need to perform at as many venues as possible to not only get more exposure to your music, but to also get you more comfortable performing live on stage. But once you’ve done that you need to be picky about where, when, and who you perform with.

Once you have a buzz going and people start to recognize your music different artist and concert promoters will start to reach out to you on social media sites and start emailing you with different opportunities to do shows especially concert promoters they always have slots to fill especially in smaller areas where there isn’t an abundance of qualified talent,but rather than getting on every venue multiple times a week only participate in bigger shows  that will create a buzz for your fans and make them feel like they can’t miss your performance.

I’m not saying don’t do  shows if there not big because of course smaller cities don’t have big shows on a regular basis just make sure when you do perform its not a bs event with no buzz behind it.Also when you do decide to participate in a show for a promoter and they present you with a slot that has an artist with a smaller buzz and less talent then you make sure you tell the promoter where you should be on the bill or don’t do the show.

You should also make sure the promoter is promoting the event properly with an online/offline flyer with professional graphics etc. You should only perform at professional events and if you even get a little feeling it’s not going to turn out right don’t do it! Trust me you rather turn down a show then upset all of your fans at a janky ass show.

Fans want quality over quantity so don’t have to perform all the time just make sure  the times you have a show you give fans a show to remember and make sure you have promo material to give out or sell to fans after your performance you could sell merchandise,sell download cards for your music, pass out a sample of your single or mixtape cover art design for you next release, etc.

You need to remember less is more. Hell  even if Kevin Gates performed 3 times a week in my hometown I wouldn’t go see him all the time it would get old. Just make sure when you do perform you kill that shit and trust me it will build a buzz and fans will be  waiting to see next performance.

Collaborations
Creating songs with other artist on the same level as you is smart because you’re exposing yourself to a new fan base so it helps out both artist. However, there is going to be artist who just aren’t as good as you  and I know once again this sounds wrong, but you shouldn’t work with them.

You have to remember nowadays with the internet people have the ability to search for every song you’ve created the last thing you want is a fan of yours to be on Youtube and see you on a shitty song it would devalue you as an artist to them. 

So just make sure that when your working with other artist or promoters  that that they can't let someone else destroy your brand you worked so hard to build.

*If you need any hi quality graphics for any of your projects or events click here


Wednesday, April 13, 2016

Promote Your Music Using The New "Reveal” Of Your Cover Art Strategy

Use This Strategy To Create A Buzz For Your Next Music Release

As the music industry continues to evolve record labels are always trying to figure out new marketing methods and ways to build a buzz around their artist music projects. The new music promotion techniques that is being used i the reveal of your mixtape or album artwork strategy. What they do is they contact music blogs with a big following and contact them to reveal the release date and cover art the artist is using for the project.

This strategy is is implemented to get fans/new potential fans talking about the  project and sharing the artwork online which starts to create a buzz for the artist project and lets fans know a video, single , or mixtape is about to drop. Unveiling your mixtape or album artwork is a smart strategy and you can use it to:

Get A Buzz Going With Press And Fans

If you have a dope hi quality mixtape cover design or single cover bloggers will eat this up because good visuals help them also by making their site look professional. But what the labels are doing they contact the top music blogs individually and getting them to do an announcement that the artist is about to release some new music.

This gives you a different way to reveal your new artwork for your release and also it allows  the artist a chance to tell the story behind the music release so they can connect with fans and build curiosity about the project and create a buzz. The bonus of doing it this way is that you will get hell of  exposure to new potential fans because the blogs share this with their readers and on all of their social media platforms.

Some of these blogs have 500,000 plus readers, that could change your music career over night. Here is a link to give you an example of what I’m talking about this  is Lil Boosie artwork reveal blog post Click Here

Generate Pre- Order Sales

It seems like every artist is on the pre order hustle. Pre order this and get exclusive tracks etc etc. Well this is related to the album artwork reveal strategy also. What some artist are doing especially Kevin Gates , and Young Thug are they do the artwork reveal and drop video after video for songs off of  the upcoming project and they  allow you to pre order the music before the release date. and you get exclusive V.I.P behind the access to the creation of the project,exclusive unreleased music, and more.

2. Build A List Fans
Another slick music marketing tactic you can use with artwork reveal technique is you can build an email list of people that not only can you market and pre sale this project to, but you can market to them forever once you have them on an email list this is a powerful tactic.

This is how Beyonce was able to sell 800,000 copies of her project with no advertising. She had a list of over 1 million names and email addresses of people who joined her email list., and she just did an email blast to that list of people and sold 800,000 plus units. The email list is one of the most powerful tools any artist or business owner can have.

Try this tactic before your next music release and you will be shocked at the results, just make sure you have custom attention grabbing cover art.
If you need a professional cover design for an affordable prices visit http://www.MixtapeCoverKing.com

Saturday, April 2, 2016

This Is Why Your Music Career Is At A Stand Stilll And This Is What You Need To Do To Fix It!

Music Artist Let This Marinate In Your Brain!

As an indie artist it’s a battle everyday to try and get more exposure for your brand being that you’re competing with thousands of other indie and major artist.

That means if you want to stand out  you need to carry and present yourself like a professional artist. Everything you do needs to be professional. If your dropping a mixtape you need to make sure you have an astonishing mixtape cover , and you need to make sure your music is mixed and mastered.

You have to look at it like this when it comes to music, potential fans are accustomed to hearing music at clubs, concerts, and on the radio which means they are use to hearing quality sound so your music has to be on the same level! Plus if you’re  trying to get Dj’s to play your music your sound has to be on point.


Also,  you have to remember every song you record doesn’t need have to be released. You should always get reviews of your music, but not from your friends (yes men) you should get them from people behind the scenes like a Dj, your producer, or you can check out music review sites online. Reviews are an excellent marketing tool because someone can make you look bigger than you can make yourself look, if you tell someone your music is the shit they might just think you’re cocky.

Here is an example of music reviews being used in the industry as a marketing tool. When your big artist are about to drop an album or single what is the first thing they say on their commercial
Rolling Stone gives B.O.B’s (or whatever artist)  single 5 stars. It’s no different with movies Siskel and Ebert give reviews on movies and the  producers of the movie use the reviews as a part of marketing tool when their promoting the movie because it’s from a credible source.

YOUR BRANDING NEEDS TO BE ON POINT  
What this means is if you want people to look at you like a professional artist  you need to carry yourself just like a professional artist, and that means you have to look the part. You need  an official music website  with a dot com that’s either your artist or label name. Your site should have 3 plus professional photos, social media links, blog, bio, and mailing list.

There are too many music artist that only have a Facebook, Twitter, and YouTube account, and don’t have a website and that looks bad for your brand. Plus  just like I said earlier about the professional sound its the same way with your site  music fans are use to professional  artist having a website with a dot com so you need to do the same thing!

How would you look if you got an interview with the Source a big music site and you didn’t even have a website to send your potential fan to,. I guaranteed your results wouldn’t be great. Also People can’t remember your long ass Facebook or Twitter Handle. You need a dot point blank period.

YOU NEED TO UTILIZE PRESS RELLEASES
98% of  indie  artist don’t even know what a press release is let alone how to use it to get free media exposure about an  event their having, a music release, or any new milestone in their music career.

A press release is a 250  to 300 word text document that is written just for media outlets to let them know about your music release, you tour, event, or any newsworthy event that has to deal  with your brand.

So in simple terms  a  music press release is like a bulletin that gets sent to radio stations, televisions outlets, newspapers, music sites, and magazine publications that gives them just enough info to spark reporters interest so the media contact you or more information.

Anytime you’re promoting anything you should have a press release that you submit to your local news stations, newspapers, music blogs, and magazine publications related to your genre of music. Your press release needs to be intriguing so it gets journalist in the media interested i your event and they contact your for more information. Also d you need to make sure you have professional  graphics our nobody in the media will take you serious and that can hurt you in the long run..The whole key is to make it simple for people in the press to write about you.


Even if you don’t get coverage the first time you submit it doesn’t matter it’s a process and once they start seeing your email pop up with different press release they will reply trust me. Normally most artist or let me say labels use a in house Pr team to get press coverage or their artist this is mandatory in the music business and nowadays with the internet it can get you in front of thousands.

Hiring a pr team can be expensive as hell, but don’t get me wrong it’s worth it once you get to that level, but until then you can easily get your own press release created by a professional and save a lot of money.

Just google some of your favorite and see what they’re doing you will see they all have websites, press releases, music website features, interviews, etc. You need to do the same thing if you want to get the same results as those artist.Start branding yourself correctly, get a website, and start using press releases every time you have a milestone in your career and submitting it to press outlets and watch your career go to new heights. All it takes is one big blog to pick up your story and you they will get your music to thousands of music fans and it will take your music career to the next level.

Wednesday, March 9, 2016

Artist Promotion=- Don't Release Any Music Until You Read This Shit!

Artist Promotion That Works


Here are 5 things that every music artist needs to do and focus on before they release any music if your trying to build a real fan base and turn your music into a paying career.

1.You need a blog and a YouTube channel . Your blog is your journal of your journey/story and you want to document it from start to finish. You want your fans to be apart of the whole process so you should document everything step by step. For example you could be like Day 1 working on the mixtape to day 2 I’m picking out beats from my producer for my mixtape. To it's day 30 and I  just finished the mixtape and it's dropping in  2 weeks on Livemixtapes.

There are a ton of things you can post on your blog to keep people engaged you can post about features and production on your project and more. Just break everything down piece by piece and you will shocked when you see how much content have.

As far as YouTube goes just like how you’re doing the blog post updating people on every step of the process you want to do the same thing with your YouTube channel. You want to record yourself in the studio recording, writing a song, picking out beats, or collaborating with other artist, etc.

You should do short  engaging videos on YouTube and this will grab people and bring them into your world. film yourself in the studio, creating your songs, film yourself collaborating with other artist just make sure your post short videos on a regular basis.

2.A Professional Music Graphic Designer Resource-. I see so many artist that have bullshit graphics and it doesn’t make any damn sense because it give potential fans the wrong impression about your music and your brand.

I’m gonna ask you a quick question. When you go to a venue to perform and you have to decide what your going to wear to the show do your pick out an outfit that  represents your personality, style, and makes you stand out from everybody or do you pick out a mediocre cheap looking outfit? I already know the answer you said your best outfit.

Well, you need to look at your mixtape cover or whatever kind of artwork you’re getting created like it’s your outfit and make sure it represents your music  the right way and makes your projects and brand standout

Your artwork needs to be on point I don't know how many times I go on sites like Livemixtapes looking for new music and I see artist with a half ass mixtape cover and I just skip over there
project and I click on whoever has the catchiest title and the best artwork.

Hell those are the only two options you have unless your looking for a specific artists mixtape. So what I'm getting at is don't have people skip over your music just because your mixtape cover design art is terrible. You have to make sure you have dope mixtape cover graphics if you want to new fans to pay attention to your music.

“ If you need a professional graphic designer with low prices and a fast turnaround Click Here

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3. Untagged Beats-, the shit is annoying as hell!  Sometime you can’t even hear the artist lyrics when the tagline comes in because it drowns out the vocals. It gets on everyone's nerves and it shows people your a cheap artist who doesn't take his craft serious. Also it don't cost shit to lease a beat ,so you have to stop being cheap if your trying to do this music shit for real.

4 Professional Recording Studio- Now don't get me wrong nowadays with technology you can get your music mastered at your homeboy's studio if he has the correct plugins and knows to make his recording sound professional, crisp, leveled, and clean.If you don't know someone who has professional equipment you can send it off to companies like Patchwerk Studios and get it
mixed and mastered.

Yes you have to spend money ,but really it's not spending money it's investing money in yourself that you can make back on the backend once you start pushing your music. Look at it like this every mixtape or single you drop act like you’re recording the song to give to P Diddy what would he say ? Lol

If you want to be looked a and treated like the major stars you have to do the same things they do and they go to professional studios. If you want to put yourself in the same category as the elite it only make sense to do what they do.

5.You Need A Budget- .It kills me how so many artist spend money on their beats, artwork, and mixing and mastering just to post their project on Facebook and whatever music site they're releasing their mixtape on. Honestly that's like buying a car and not putting gas in it, your project is the car and your marketing is the gas that makes the car move

You need to have a budget set aside to market your music. Don't get intimidated when you  hear budget and start thinking I’m talking about investing  hundreds or thousands on your project and that’s not the case at all .

Nowadays with internet and sites like Facebook you can promote your music to your target market all across the world for pennies a day,.$10 dollars a week can get your music in front of 3,000-5,0000 music fans per week and you can decide what city, age group etc to promote to.

A couple other things you can do to promote your music is you can get a music press release created for your release and submit it to music blogs to review your music and feature you on their sites that’s the easiest way to go viral and get  in front of thousands if not millions of people fast.

Apply these five things to next time you release a project and you will get results guaranteed.


Sunday, February 14, 2016

How To Indirectly Persuade Music Fans Into Listening To Your Dam Music

Music Marketing Mind Control


As  an unsigned rap artist, singer, or dj your main objective should trying figure out what you can do to standout from every other artist. There are thousands of music blogs and mixtape sites online releasing new artist music every second. You have to make sure that potential fans not only notice your brand and your music, but you have to make sure they remember your brand and music and it gets stuck in their head.

That's why your graphics are so important not only do your graphics play a major role in your overall branding, but your graphics are also  an important marketing tool. They are the first thing a potential fan sees before they get a chance to hear your mixtape, single, or album, so it’s mandatory that you have music industry quality artwork. that is appealing to the eye and demands attention.  You  don’t want to spend all  your time and money recording a project that will never get heard that doesn’t make sense. You need creative artwork that paints a picture in peoples mind  and entices the to click on your music  people click to listen to your music.

Don’t sell yourself short and get some ok or mediocre artwork from one of your homeboys just because said he would do it for dirt cheap or for free. You need a professional graphic designer who specializes in creating hi-quality custom music graphics like mixtape covers, single covers, album covers, logos, flyers or whatever kind of music artwork you need.

Having creative custom cover art can easily generate you new fans. Just think about all of these thousands of music sites artist can post their music on. Unless you already know the artist name you’re looking for the only way to determine who’s music you should check out is the by going off of the artist name and the cover art design.

As you can see  your graphics can actually make or break your project.Trying to save a couple dollars now will cost you big money on the back end.

penancefront (1).jpg


Above  is an example of a mixtape cover design that uses the less is more technique and the artwork is dope as hell!  I mean dam a herring bone noose chain . This project released using this cover had over 25,470 plays, now I can’t sit here and say all the plays are because of the artwork,  but I do know the 2 previous  projects released by the artist only received 2,340 views combined.

You’re trying to get your music heard by as many people as possible right? Then make sure you have professional 300dbi quality cover art for all of your music projects and I guarantee  your cover will  grab people’s eyeballs right out their sockets lol no ,but really it will make people pay attention and your plays will increase.

If you need professional music industry quality graphics that are affordable and will brand you like the professional you are Click Here

Monday, February 8, 2016

Music Artist Learn 3 Things That Will GUARANTEE You Shit On Your Compeition

3 Things That Will Make People Pay Attention To Your Music


The music business is oversaturated with artist ,but yet and still you see new artist breaking into the business on a regular basis and  why is that? They figured out how to make their brand and music stand out from the pack.

How are 3 things every artist should focus on to guarantee they stand out from every. other music artist

1.Your Story: Having a compelling story is one of the most effective music marketing tools an artist can have. Your bio allows potential fans  to connect with you on a personal level and a good story will make you standout from other musicians, and will make people remember your music and your brand.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             
That’s why your story is so important, you want people to know your triumphs, struggles, musical achievements, etc. Majority of the people in the world go through the same type of situations of course some peoples are worse, but when person has been down the same road as you they can instantly connect with you. So make sure your bio is authentic and connects with your fans on a emotional level.

2. Your Graphics- If you go on the any music site or mixtape site you will see that majority of the  rap artist have terrible low quality graphics that aren’t appealing to the eye. I understand you want to try to save as much money as possible being that you’re an independent artist, but there are some things you have to spend money on when you’re building a business and that’s your graphics.

Your logo, mixtape cover, album cover, flyers, and web design need to be professional and represent your brand the right way. So make sure you have a budget set aside to invest in a quality graphic designer if you want people to pay attention to your music project, you have to grab their dam attention and having an unprofessional artwork will just make potential fans skip over your music and move on the next artist.  

3.Your Live Performance-Music fans go to live shows for one reason...To have a great time and have an experience they’re remember and it’s your job to give them that as an artist. You always have to put your fans first, and remember people don’t come to your show just to listen to your music they could do that at home or in their car they want to be entertained.

So make sure your performance set isn’t just a bunch of your songs playing back to back make your performance personal. For example before one of your hit singles comes on you can have the Dj cut the music out before the song starts so you can talk to the audience personally and tell them what you were going through when you made the song.

When you do little personal things like that throughout your show it let’s your audience connect with you on a completely different level and that’s what will convert them into super fans. So make sure you pour your heart out every time you hit that stage and give your fans a show they can remember and trust me the venues and promoters will start contacting you and your management team.

Wednesday, January 13, 2016

Music Artist Learn How To Turn $1 Into 500+ Real Music Fans No B.S


Secret Way To Build Your Fan Base

Are you tired of just being a local artist, doing show after show at the same hole in the wall bar hoping you can get discovered  build your music career and get new music fans,but it just ain’t working!

You need to start using facebook ads to promote your mixtape,single,or music video straight up! The world is on Facebook and as you have probably noticed facebook videos are getting tons of views.Facebook ads can get you in front of thousands of new music fans all around the world,and the best thing is they can be targeted and they only cost pennies.

All the clients I work with I make have them apply Facebook ad marketing to their music campaign and every single artist who applied this strategy increased their fan base by at least 40%.

So I wrote this how to article to help all you independent artist to give you gives a technique that will provide you a  real way to grow your fan base and get your music heard.

Step 1.Choose The Objective Of Your Campaign:
fbb1.png

After you login, click "ad manager" on your Facebook homepage,and then click on the "create ad tab.After that you will see a page like the screenshot above that has 10 different options for promotion.Some of these option won’t apply to musicians,but I’m gonna give you a quick rundown on the objectives that apply to you the musician.

Promote your page

This option is  the most common choice used by artist.This objective will get your Facebook Fan page in front of new potential fans at ease.You can target all you ads and promote to people who like arist similar artist that are in the same lane as you,or you can base off demographics tailored toward you market.

Raise attendance at your event


This option will give your next upcoming show, cd release party etc an extra boost.This ad will place you event in front of your whole metro area for pennies.Once again with the ad targeting option your can target people who attend rap shows or whatever your genre is and increase your events exposure guaranteed. Honestly it’s hard for most local acts to have a big turn out to their shows because nobody knows about it. Well lucky for you this problem won’t exist anymore after you read this e.

Get video views

Facebook video ads are the shit point blank period. For one their videos plays a non stop teaser of your video once you upload so it grabs people’s attention asap.So when you combine that with a targeted video ad campaign it equals more fans and more exposure.
How do you think you see music artist videos who aren’t from your local area on Facebook you were apart of their targeted ad campaign.

Send people to your website

Hey, that sounds straightforward, right? Well, you can do much more than just your website. Along with your band page, you can also use this feature to send folks into your iTunes store, YouTube channel, or any other relevant outlet.

These are the main options you will use as an independent artist when you’re running a Facebook ads campaign

 How to target your ad's reach

fbb2.png 











After you select your objective the next page is the targeting ad section.This is the fun stuff. This is where you pick who you want to target your ad to.You can target people by age,location,and interests. You want to be as detailed as possible I will explain each section below.

Location

This is pretty much self explanatory if you’re trying to promote a local show you have coming up in Omaha, Nebraska then you only want to target that city and surrounding areas,but if you’re going on a tour you could target the cities you going to perform in,or if you have a new song you want to get to the world you can promote it worldwide.This is pretty easy just use common sense and you will be fine.,

Age and gender
Gender, you don’t have to worry about because we’re targeting guys and girls so you can select the both option. Now when it comes to selecting an age group to target with your music  I would select 18 to 35 now don’t get me wrong there might be some old school cats that like your music that are in their 40’s and 50’s,but were trying to target people we know are using the internet all the time.

Interests

This is real all the good stuff happens lol.In his section you can decide who see your ad based on the information they provided when they set up their Facebook account,pages they’ve liked ,or purchased and more. Make sure your ad is detailed the more detail the more effective the ad is.Here are a couple of word prhases you shoud use to find your target market.I would search off similar artist,genre, and keywords such like “people who like trap music.”  Just make sure detailed and creative when you select your interests.

Setting your budget
Most musicians don’t even bother with Facebook ads because they're unaware of how affordable they are and how they can help grow their music following, and increase their profits.  The fact is you can run a targeted campaign for only $5 dollars a day.I repeat only $5 dollars a day so it’s cheaper to build your music fan base using Facebook ads then it is  to buy a combo meal from Mcdonalds.

I know right now you’re thinking if that’s the case why doesn’t every artist do it? Well its because all of the social media marketers and music marketing companies want to charge you an arm and a leg to set up a campaign for you when it’s easy as hell to do.Honestly a lot of marketers are going to be pissed that I’m giving this game away,but I’m in it to help artist succeed, I’m not trying to milk artist for all the money like these companies,I understand what artist go through because I’m an artist myself .

Facebook determines how many ads your people will reach based on how much you narrowed down your audience through the age and interests section.

For example let's say you chose ages 18 to 35 who live in the Us who are interested in rap music, rap concerts, Kevin Gates,Migos, Young Jeezy, and Meek Mill.

.Here is how much you spend daily and how many people your ad will be in front of which turns io views,likes,etc:

  • $5 per day: 515 to 1,280 people everyday
  • $15 per day: 1,400 to 4,500 people everyday
  • $25 per day: 2,600 to 6,500 people everyday

Ad copy and graphics


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Don’t get intimidated when you see you have t create a graphic it’s nothing like creating a mixtape cover or anything like that. All you have to do here is use your cover photo or any high quality photo you would like to use. and dd whatever text you would like to put on your picture.

For example if you targeted people who like Jay Z with your ads ,on your ad graphic you might put if you like Jay z you have to hear this new artist  Click here. Then have your ad redirect them to an email list capture page on your website where you collect emails.

                                                                                                                                                     Just remember to always make sure your ad copy matches your graphic!

If you need help setting up a campaign email me at ArtistDevelopmentGuru@gmail.com